Cook Restaurant Group is a full-service consulting group dedicated to the expansion of your restaurant project from inception to opening.
From the foundations of concept creation to the apex of product production - CRG's methods are what you need to make your entrepreneurial dreams become reality.
Our experienced staff is equipped to implement the concept development strategies and operating principles that will ensure the longstanding success of your project. We believe that collaborating with clients to develop a company environment that supports excellence in food quality and service is key to project success.
What you will find is an insurmountable passion for the restaurant industry. In turn, our intention is to provide our clients and their guests with nothing less than complete satisfaction.
To launch your business in a financially sound manner, we offer the following start-up services.
• Success Evaluation:
Evaluating the viability of your concept and location is an invaluable tool that will ensure the protection of your investment. Our staff members will conduct an in depth analysis of the successes and risks associated with your project, and present you with an evaluation that will highlight the viability of your business.
Such studies may include: analysis of area demographic, review of comparable restaurants, determination of target groups and guest profiles, identification of holes in the market, evaluation of sales performance of local restaurants, and annualized sales projections.
• Business Plans:
A well-formulated business plan is one of the most important ingredients in making any new business a reality. Establishing objectives ensures that your restaurant serves the needs of its owners and investors.
CRG will deliver a formal presentation of attainable business goals and profit projections in a detailed customized business plan, as well as detailing the following: Market analysis, business overview, mission statement, products and services, operating model, management and ownership, funding structure, sales and profit projections, return on investment analysis.
Developing a concept that is fresh, new, and innovative is what CRG is best known for. Our creative team consists of pioneers in the industry; able to craft your concept to one that will capture the hearts of scores of guests. We will create a complete experience that will delight all the senses. We will install design features that capture the eye at once. We will entice guests with textures and sounds that stimulate the palate. We will garner menus to satisfy the soul. We will assist you in developing your vision so that it is cohesive and sound, and results in outstanding sales performance.
Ask yourself: what is the most effective way to distinguish your operation as a renowned restaurant? Armed with the knowledge that mastery loves company, band together with other like-minded, uncompromisingly inspirational restaurateurs, and install a third party inspection system - namely, Cook Restaurant Group.
Food is the driving force behind any successful restaurant. Eating is no longer a human necessity. In today's society, eating has become a yearning desire that must be fulfilled, and mediocrity is unacceptable. Each bite must be an individual experience that enlivens the senses and satisfies the soul. Lucrative operations embrace concepts that look at the world through the spinning prism of food and drink and value it as a lively art form. Longstanding restaurant concepts must prove they've got the coherence and originality in their thinking, and dedication to memorable and powerful flavors.
We have the tools and diversity of thought with which to conceive menu preparations that marry local products of great quality, inventive cuisine, without being too complicated. This and much more, is the formula for success.
Eating is no longer a human necessity; it is a form of entertainment that is a desire that must be fulfilled. Design plays a key role in the dining experience. Remarkable restaurant designs require an understanding of how restaurants function properly. Details such as how employees and guests will interact with the layout and design, for example, are essential elements that we are honed into creating. Design should feel warm and inviting, but should also cause intrigue. With our food service experience, and our allegiance with top interior design and architectural firms, our design aesthetic becomes both functional and beautiful.
We want to help you make more money.
A successful restaurant concept provides owners with substantial profits and significant returns on investments. If these numbers are not where they should be, we can perform a financial assessment to determine the possible causes and present you with guided solutions to help you attain a greater profit margin. We will review your profit and loss statements and alter the following if deemed necessary.
